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The 4 Way Test

The 4 Way Test

I have been a Rotarian since 2007. The Rotary Club’s philosophy of “Service above Self” aligns very well with my own personal belief. In addition, it a great way for me to learn about various vocations and also to meet new and interesting people. If you did not know about the Rotary Club, here is a good introduction. There are a number of Rotary clubs in Iceland but I am part of the only english…

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What Startups Can Learn from Iceland’s Strong Brand Identity

What Startups Can Learn from Iceland’s Strong Brand Identity

Strategic planning and branding are integral to establishing a company’s identity and reputation in the marketplace it is targeting. Startups often neglect this extremely important area, focusing instead on more immediate needs such as getting their idea off the ground and securing enough funding to afford staff, gear and materials—completely valid.

Experienced entrepreneurs will tell you,…

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Rework - Book Reveiw

Rework – Book Reveiw

Cover of "Rework"

Cover of Rework

I finished listening to ReWork, the book written by Jason Fried and David Heinemeier Hansson the founders of 37Signals. A software company. I think the no-bullshit prose and their approach is refreshing. No wonder the book has been on the New York Times bestseller list and the authors and the company have gained much respect. I think a lot of what they say in the book is common…

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